SG Private Banking strengthens its teams in the Middle East

16 October 2008

Following the opening of its regional hub in the Dubai International Finance Centre (DIFC) in December 2007, SG Private Banking is strengthening its teams in the Middle East, appointing two new managers: Dina ElYacoubi and Ashish Anand. They will both be based in the DIFC and report to Patrick Thiriet, Global Market Manager for the Middle East.

Dina ElYacoubi joins the private bank as Senior Vice President and Head of the newly created Women’s Desk for the Middle East.

Dina ElYacoubi has significant experience in private banking and wealth management. Prior to joining SG Private Banking, she held senior positions as Relationship Director at Barclays Wealth and Relationship Manager at Citibank. She has a Bachelor of Arts in International Administration from New England College in the United Kingdom.

There are a growing number of high net worth women throughout the Middle East who need a dedicated and specific personalised approach to wealth management services and asset protection which is consistent with local cultural considerations. Dina ElYacoubi’s considerable expertise will enable SG Private Banking to enhance the high quality services it provides to high net worth women.

Ashish Anand joins SG Private Banking as Executive Director, Wealth Planning and Fiduciary services. In this role, he will be under the functional responsibility of Olivier Gougeon, Global Head of Wealth Planning and Fiduciary Services Division based in London.

A member of the Society of Trust and Estate Practitioners, Ashish Anand has more than 10 years of banking experience in the Middle East region. Prior to joining SG Private Banking, he held senior positions with Royal Bank of Canada as Director and Chief Representative for the Middle East and with National Bank of Oman, where he was Head of International Wealth Management.

Ashish Anand will be responsible for developing services to the booming class of entrepreneurs in the Middle East who require professional advice to protect and structure their professional and private assets worldwide. To this end, he will be supported by the expertise of the Global Wealth Planning and Fiduciary Services Division, comprising 230 experts in 12 countries around the world.

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