SG Private Banking strengthens its wealth management platform in France by opening a regional private banking centre in Bordeaux

10 June 2008

SG Private Banking, the wealth management arm of Société Générale Group, is reaching out to high net worth individuals outside Paris by opening a regional private banking centre in Bordeaux.

Working with Société Générale’s retail bank, SG Private Banking is strengthening its presence in France’s regions to develop its business with high net worth individuals seeking proximity, availability and a comprehensive approach to the management of their wealth. SG Private Banking will benefit from the retail network’s expertise and knowledge of the local economic context.

With its strong track record in wealth management and advisory services, SG Private Banking will focus in particular on accompanying entrepreneurs, company directors and members of the liberal professions in their project to sell or pass on their business. These high net worth individuals now have access locally to the private bank’s tailor-made investment solutions and financial services.

The SG Private Banking regional centre in Bordeaux is headed by Henri Felzine and offers the full range of SG Private Banking services to wealthy clients in the “Greater South West” region of France (Aquitaine, Midi-Pyrénées, Poitou-Charentes, Limousin). SG Private Banking’s wealth advisors and planners will be working closely with Société Générale’s retail banking network in France, which has 270 branches in this region.

Further openings are planned in Marseille and Lyon by September 2008, followed by Lille, Strasbourg and Rennes in 2009.

Henri Felzine, 56, started his career with Société Générale’s French Retail Bank. After holding various positions within the Finance Division, he went on to join the International Retail Banking network. In 1998, he joined the wealth management business, first in Neuilly sur Seine, then in Paris as Sales Director at SG Private Banking France. Subsequently, he served as Director of SG Private Banking in Monaco and Belgium.

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